Here the work started before the photo: the tank top was designed in the studio. The garment and the images that sell it came out of the same place, with the same concept, the same light and the same colour.
The e-commerce images were generated with artificial intelligence: five colours, each one front and back, plus the collection banner. The limit was consistency. In a shop people look at clothing up close before they buy, so no image could drift from the real tank top.
