like a duo

ptenes

let’s make it
all work

spec project · Kuba (spec)

The right version of the day

Kuba brand · no commercial ties

A spec exercise. Kuba did not hire us, did not pay for this and took no part in it. We made it on our own, to find out how far a whole commercial can go with no camera, no set and no cast.

client
Kuba (spec)
discipline
like a motion
delivered
commercial, 1:10
year
2026

A commercial for a Brazilian bluetooth headphone brand, built from nothing: script, characters, choreography and dialogue in Portuguese.

Each character became a character sheet before becoming a scene; each product, a product sheet. Frames were approved one by one before any of it moved. Colour grading and sound closed the piece.

done here, start to finish

  • script and art direction
  • character sheets and product sheets
  • frames approved scene by scene
  • video generation
  • editing, colour grading and sound

characters

The lead character of the commercial, wearing headphones
The boss character, in a suit and headphones
The popcorn vendor character, on a street corner

locations

The house from the first scene, plants taking over the entrance
The building front on the corner, city behind it
The office, desks in a row and light from the windows

the project map

The project map: each image is a node, linked to the one it came from

scenes

He leaves the house, seen from the pavement
Standing at the door, on his phone
Walking down the street with headphones and a backpack
Feet and legs of people passing on the pavement
His profile with the headphones, in late afternoon light
He walks past the bakery
The popcorn vendor smiles beside his cart
The popcorn cart seen from above, on the corner
Arriving at the office, the boss in the foreground with his back turned
The boss from behind, looking out over the office
He walks in and faces the boss
He puts the headphones on the boss
The two face to face, each wearing headphones
The boss in headphones, smiling
The boss dancing in the street, next to the popcorn cart
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